Getting results in email marketing doesn’t have to be hard.
In our recent Email Marketing Masterclass, we lay out simple explanations of the terms and best practices that are essential to success.
1. Email Marketing Management – Using email to optimize all marketing messages.
2. Target Audience, Personas, Segmentation
3. Messaging Strategies
4. List Building/List Acquisition
5. Creating Winning Calls to Action – “tell me a good time to call” vs. click here and you’ll receive ____
6. Managing Conversions/Leads – How to respond, tracking results
7. Creating Sequences, Campaigns, Journeys & Automating
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