Whether we love or hate change, one thing is for sure: we face an uncertain landscape which is going to require a variety of skills to navigate. Many are predicting that the workplace has changed permanently. In fact according to a recent flash survey by my company, Actus, only eight per cent of HR professionals […]
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A Scottish design and manufacturing firm is set to benefit from the global staycation market as it emerges from Lockdown with a growing order book for its eco-friendly accommodation pods. Armadilla, a family-run business in Midlothian, has successfully navigated the economic impact with support from Clydesdale Bank, owned by Virgin Money UK, and has returned […]
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Two thirds of small business believe that the pandemic has increased support and awareness of their sector, according to new research from Small Business Britain and BT Skills For Tomorrow. Researchers polled more than 1,000 firms in Small Business Britain’s community – and found that, despite the tough challenges for small businesses, the crisis has highlighted and […]
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Guest post by Iain Patton “Change before you have to” is the celebrated business adage by General Electric’s famous CEO, Jack Welch, one much quoted across consulting circles. In the USA and Britain, our governments have outlined programmes to provide aid to small businesses that look like a lifeline on paper. The reality is rather […]
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The Covid-19 pandemic has put the focus on our own mortality and spurred many people into creating or rewriting their Wills. Under the Wills Act of 1837 there is a requirement for two witnesses over the age of 18 to be physically present when Wills are signed. For those isolating, Covid-19 has made executing a […]
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Guest post by Rob Quinn Customer relationship management has been regarded as a necessary evil within the marketing industry to date, with agencies far more inclined to extol the virtues of their creative or digital departments. But not anymore. In a brave new post Covid-19 world, where every marketing executive understands that they need the […]
The post How experience governs brand loyalty appeared first on SME Magazine.
Only a quarter of business leaders say their organisations are fully ready for the end of the Brexit transition period, according to a survey from the Institute of Directors. Nearly half of the 978 company directors polled in late June said they weren’t able to prepare, with one in seven distracted by coronavirus and almost a third […]
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A banker turned ‘mumpreneur’ as been shortlisted for this year’s Great British Entrepreneur Awards in the food and drink category. Marina Wegorek, caught the attention of some prestigious names in the awards this year following the launch of her sport nutrition brand, ProYouth Nutrition. Marina, 44, from Surrey, decided to invent a snack after being […]
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Guest post by Sweeny Kamur The pension laws and systems in the UK have undergone significant changes in the recent past. In April 2015, pension freedoms were introduced to give individuals better and higher access to their pension funds and the choice to transfer their pension funds from defined benefit schemes to defined contribution schemes […]
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SMEs thrive on attracting and retaining the brightest and best talent, but with forthcoming changes heralding the restriction of movement for EU citizens, they could find themselves unable to employ who they want, when they want to. Lawyers are advising companies to get ready for the new immigration rules, knowing that failure to do so […]
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6 Ways to Drive FOMO on Ecommerce Pages – Practical Ecommerce The “fear of missing out” is nothing new. Humans have always coveted what others possess. FOMO marketing is about urging shoppers to buy what is popular or in high demand. Ecommerce 102: How to Use Crowdsourcing to Grow Your Email List – NeilPatel Multiple […]
Four Tips for Understanding Your Target Audience – Inc. How can you plan your next big email marketing campaign or social media push if you don’t understand who you want to reach? Working From Home for the Long Haul? Get the Ergonomics Right – The Wall Street Journal Improving your work setup doesn’t require an […]
Long, long ago in Internet time (12 years to be exact), you used to be able to list products on Google for free. Well, those days are back! At the end of April Google began to again offer free (as well as paid) product listings. This may be a response to Amazon, but in any […]
Google Shopping Is Free – Froogle Is Back, For Real This Time – Search Engine Roundtable That means you can add your products for free to the Google Shopping tab in Google Search 4 Common Webinar Mistakes and How to Avoid Them – Inc. From an audience of 5,000 to a Zoom call with five […]
7 Tips for Using Zoom Videoconferencing With Remote Teams – Inc. If you’ve suddenly found yourself spending a lot more time looking at your colleagues through a Zoom video conference as a result of the coronavirus outbreak, you’re not alone. 7 Ways Retailers Can Cut Costs Without Compromising On Quality – Bootstrap Business if you […]
5 Steps to Turn Blog Readers into Customers – Growth Hackers Many bloggers and editors forget about the ultimate goal of every article — to attract new customers. 10 Useful Elements for a Post-purchase Thank-you Page (and 3 to Avoid) – PracticalEcommerce The thank-you page (also known as the invoice page) often contains only order […]
Plan for fraud (but try to prevent it) – Practical Ecommerce By some reports, as much as 7.5 percent of all online transactions are fraudulent in one way or another. 10 Essential On-Page SEO Factors You Need to Know – SEJ Smart SEO practitioners know that on-page optimization should be constantly prioritized. How to Market […]
How to Increase Ecommerce Sales This Holiday Season (3 Tactics) – Business 2 Community Let’s dive into three tactics your business can use during the holidays to increase sales and reach growth like never before. Holiday Shopping Patterns: When Do Consumers Shop Online Vs. In-Store? – Forbes From Cyber Monday through early December, online sales […]
Every Company Should Have Some Type of Employee Recognition Culture. – Inc. Employee recognition is widely recognized as an important tool for encouraging employees to do their best work 7 SEO ‘Rules’ to Ignore for Ecommerce – Practical Ecommerce Search engine optimization tools have evolved into measuring hundreds of variables. But not all of them […]
Get More Traffic From Instagram With This Easy Content Plan – Content Marketing Institute How do you get traffic from a network that seems designed to keep its users inside the platform forever? Top 11 Branding Strategies for New Businesses and Startups – Growth Hackers Most of the businesses that fail have great products but […]
Enhancements & Improvements Send Automated SMS Text Message Campaigns (Or add texts to existing campaigns) in SalesNexus Built in RingCentral Integration – Click to Call & SMS Text Message Campaigns You can add SMS text messages to any campaign – mix and match campaigns with emails, calls, tasks and texts! Create Text Message Templates utilizing … Continue reading "SalesNexus Announces Version 5 – August 2020 Release"
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We’ve created some resources for those that want to set up RingCentral with SalesNexus to schedule and send automated text messages easily through our system. This post will be your go to resource, so make sure to bookmark it if you’re looking to implement text messaging with SalesNexus! Please review the following help materials to get … Continue reading "How to Get Started Sending Text Messages through SalesNexus"
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Instead of stopping what you’re doing to pick up your mobile phone, use your CRM to schedule automated text messages. When a customer replies to your automated text, to say, confirm your 3pm meeting tomorrow, you instantly get the text to your phone, and can see the chat history in your CRM. Let SalesNexus do … Continue reading "Schedule Texts Through Your CRM – Automatically!"
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Unable to communicate with your customers/market effectively right now? Either because you can’t pull together a list, or can’t get the right message to the right customer? Or maybe trying to target a new market? But with no list, and no existing relationships? Normal Marketing and Sales Tactics are unavailable due to lockdown and the … Continue reading "Lockdown Marketing Alternatives Webinar"
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Exciting new features are arriving to SalesNexus users on Thursday, April 30th! Let’s take a look at the improvements for the release scheduled for Thursday, April 30th 2020, most notable being our updated import process, the addition of the new Settings, Integrations Pages, and other tweaks and improvements! Read on for the latest and greatest! … Continue reading "SalesNexus Release Notes- April 2020"
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CRM for Sales & Marketing | All in 1 Marketing and Sales Automation Tool Empower your team with tools that improve productivity and free up time. A simple, easy to use CRM that helps teams unlock productivity and grow sales. Free Trial Available. Chat Support Available. Fast to Setup.
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Serving Customers from Home “We’re shutting it all down. Our sales team is working from home and they’re just not selling anything so, we’re going to shut it down.” That’s what a customer told me last week. The entire world has been disrupted by the current crisis but already, there are plans being made to … Continue reading "Marketing and Selling From Home"
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You’re Not Doing this Alone It’s obvious but, worth stating clearly, the entire business world is dealing with the exact same problem, all at the same time. If your company hasn’t already begun work from home policies, transitioning to a remote work environment temporarily can seem almost as frightening as the Coronavirus! Especially with all … Continue reading "Coronavirus Work from Home – What CEOs and Managers Need to Know"
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Today we’ll be showing you how easy it is to integrate SalesNexus and Calendly, a Calendar and Scheduling Management App that helps you schedule meetings without all the back-and-forth emails. Calendly is a scheduling tool that allows your clients and customers to schedule meetings with you by choosing from the available time slots on your … Continue reading "How to Integrate Calendly and SalesNexus"
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Getting results in email marketing doesn’t have to be hard. In our recent Email Marketing Masterclass, we lay out simple explanations of the terms and best practices that are essential to success. The webinar covers: 1. Email Marketing Management – Using email to optimize all marketing messages.2. Target Audience, Personas, Segmentation3. Messaging Strategies4. List Building/List … Continue reading "Email Marketing Masterclass – Quick Tips & Best Practices"
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RFPs are an ineffective way to find a marketing agency partner for your business.
You've been reading Why RFPs Don’t Work When Selecting A Marketing Agency on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
Marketing during a pandemic is not the time to beat your corporate chest. It’s time to be seen as a valued corporate citizen. The world does not need vague and insincere promises of support.
You've been reading Reading The Room: Marketing During A Crisis on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
While social media seems to be more about media and less about social, Google seems to be taking search clicks away from businesses.
You've been reading How Changes To Search and Social Media Negatively Affect Your Business on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
Many businesses charge less than they could for their products and services. Pricing based on research and cost analysis provides the confidence to communicate and position a product's true value.
You've been reading Selling A Premium Product Is About More Than Price on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
There’s a trend for every answer to be a digital one. But all the data analytics, martech, chatbots, and targeted ads in the world won’t matter if your core messaging falls flat in its face.
You've been reading What You’re Doing Isn’t Marketing on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
Any great marketing strategy has at its core a deep and fundamental understanding of customer behavior.
You've been reading The Importance of Marketing Strategy in Today’s Evolving Free Market on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
Creating strong, engaging marketing for your small business can be tough. Learn the top 10 mistakes to avoid as well as how to fix these common problems.
You've been reading Top 10 Small Business Marketing Mistakes on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
The majority of your potential customers are not buying from you, for reasons that make perfect sense to them. What are you doing to find meaningful competitive advantage?
You've been reading Why Do Customers Buy From Your Competitors? Because They Can on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
Considering how important it is for any business, Customer Experience should be thought of as a strategic business pillar in the same way as marketing or sales.
You've been reading Customer Service Begins Before You Have A Customer on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
Is your marketing agency a 'supplier', or a 'partner'? Here are some tips on evaluating your current marketing firm, and what to consider if you're looking for a new one.
You've been reading Choosing The Right Marketing Agency For Your Small Business on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
Marketers need to better understand how the Finance department works - and thinks - in order to work together to deliver better decisions and outcomes for the business.
You've been reading Why Marketers Need To Learn The Language Of The Finance Department on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.
This is written by guest blogger Courtney, Manager for HubSpot Academy Education.
Lead nurturing is important in inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business. As an inbound professional, you might ask yourself, “How do I connect with my prospects and turn them into customers in the most helpful way?”
This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering, an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast.
At HubSpot, blogging is our primary source of traffic. In fact, a significant percentage of HubSpot customers first stumbled upon our brand and our website through our blog – usually by searching for something on Google and clicking on one of our blog posts.
The lights, sounds, and spectacle of the orange-themed marketing, sales and service extravaganza is over. HubSpot's INBOUND has well and truly concluded for 2019.
Though the curtain has fallen on the Inbound stage, it lives on through the many many updates announced to the HubSpot platform.
“How can I send the right email, to the right person, at the right time?”
If you’ve ever dreamt of crafting the perfect email marketing campaign, then you’ve most likely asked yourself this question before.
With 93% of B2B marketers using email to share content, the hunger games for audience attention has never been more competitive. But that doesn’t mean you should give up; if anything, you should equip yourself with the best email marketing armour to fight for your audience's attention.
By James Napier A few weeks ago, major global corporations urged world leaders to align COVID recovery with climate science, and reconfirmed their commitment to a zero carbon economy. This is not just a concern for business giants however: it should be high on the list for SMEs too. Global leaders are prioritising sustainability before […]
The post How SMEs can help to meet global sustainability targets appeared first on SME Magazine.
Businesses reaped the benefits from higher levels of patience and sympathy amongst consumers during Lockdown, as Covid-19 prompted an unprecedented drop in complaint numbers. That’s the key finding of a survey of more than 6,000 consumers carried out by not-for-profit complaints handling body Ombudsman Services. The average number of complaints per person plummeted from 3.7 […]
The post We’re locked down – so why bother complaining? appeared first on SME Magazine.
The amount of graduate jobs being advertised has fallen by 60.3 per cent year-on-year, with industries such as marketing, construction and recruitment experiencing even larger drops. The job board CV-Library analysed data on its some between January 1 and July 30 and compared the findings with the same period in 2019 to build an understanding of the opportunities available […]
The post Graduate jobs fall . . . but pay rises for the lucky ones appeared first on SME Magazine.
Job opportunities for the professional sector – including sectors such as IT, professional services, life sciences, finance, marketing, HR and engineering, have continued to improve, with July marking the second month in a row that vacancies have increased. While year on year figures are understandably still down, there are signs of improvement with decreases contracting […]
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Sponsored post on behalf of Pura Launched in lockdown, Pura is a new, UK-based, family-run company on a mission: to democratise eco-friendly baby products for all. The brand believes that being eco-friendly is no longer a luxury but a necessity. Its ambition is to create products that help families care for their babies now, while also […]
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More than 1.3 million working days have been claimed for in just over one month of the Coronavirus Sick Pay scheme, according to UHY Hacker Young, the national accountancy group. The scheme allows SMEs to claim money from the Government for any employee who has taken time off work with symptoms, or is unable to […]
The post On the sick – and how we are claiming for it appeared first on SME Magazine.
Accountants and tax advisers have been warning companies of the perils of furlough abuse now that the so-called amnesty has begun. The amnesty was introduced in the recent Finance Act which received Royal Assent on July 22. HMRC has already started investigating businesses it believes have deliberately or inadvertently allowed staff to work whilst on […]
The post Renewed warnings on the importance of admitting furlough anomalies appeared first on SME Magazine.
Nearly a quarter of small retailers and hospitality firms don’t know when they’ll open their doors again after being forced to close, according to new research carried out among the UK’s once thriving small business sector. Nationally, a total of 35 per cent of all SMEs said they had been forced to shut down during […]
The post One in four ‘have no idea when they can reopen’ appeared first on SME Magazine.
David McGeough, Director of International Marketing, Wrike The pandemic has brought with it challenges for SMEs in the past few months. The rapid transition to remote working was perhaps one of the most significant. Whilst some organisations were more prepared than others, many found themselves entering uncharted waters, with little experience of managing remote workforces. According […]
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5 Keys to Kickstarting Your Full Entrepreneur Potential – Inc. I’m now convinced that serious entrepreneurs relish the startup process more than success. They enjoy the journey more than the destination Proven Ways To Market Your ECommerce Business – RC you should choose the right channels to market your online business strategically while still saving […]
We are thrilled to share a guest blog from Adele Crane, Chief Executive Officer of Sales Focus Advisory. Sales Focus Advisory is drawing on their years of experience through tough markets to work with CEOs and sales managers to develop new playbooks and engage with their teams to provide the tools to overcome the current challenges and shift back to growth.
Connect with Adele on LinkedIn
CEOs are faced with many decisions as they work to guide their companies through the changing economic times and downward financial pressures. Their executive team is charged with the responsibilities to manage costs and operate lean and effectively.
While consumers are said to average over three hours on social media per day, new research has suggested that the 43 per cent of independent retailers that used it on a daily basis pre-Covid-19 has dropped to just five per cent in some towns. The social media management platform, Maybe, gathered 20,000 responses from across […]
The post Shops urged to get the social message appeared first on SME Magazine.
Guest post by Duncan Ward With many businesses taking a good look at the longevity of their communications technology, while working remotely, the question of whether now is the perfect time to move to the cloud, is one that is frequently asked. With both communication needs and the ways in which we work changing drastically, […]
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Before the pandemic forced us to take a break from the office, we rarely even left it for lunch. In fact, an estimated 42 per cent of us regularly ate at our desks. But as Ben Carter of City Pantry points out in this guest article, Lockdown has encouraged many employees to reclaim their lunch […]
The post Is this the end of lunch at the desk? appeared first on SME Magazine.
Saracens and Wales rugby star Dom Day retired in December last year and started his own company, fourfiveCBD, selling a hemp-based product that had helped him recover from injury as a player. Along with his former teammate George Kruis, they have seen rapid growth, now employ ten full time staff and are on course for […]
The post Still competing. The only thing that has changed is the pitch appeared first on SME Magazine.
Seven in ten business owners predict they will take no more than five days off in the next 12 months, according to a new survey. Over a third will take no time off at all, as the pandemic takes its toll on holiday plans for small business owners across the UK. The research, undertaken by […]
The post Holiday? We’ll grab a week if we’re lucky, say bosses appeared first on SME Magazine.
Clare George-Hilley is co-founder of Shoreditch-based technology PR agency Centropy. As the company celebrates its third anniversary, she answers questions on the challenges Covid-19 poses to businesses, prospects for growth and how technology can drive sales Tell us about Centropy PR We’re one of the UK’s fastest growing b2b tech and fintech PR agencies, working […]
The post PR in the Covid age – a Q&A with Clare George-Hilley appeared first on SME Magazine.
As the Government puts pressure employees to return to the workplace, we put the questions on the lips of most employers to the experts. David Sheppard, a Senior Association on the Employment and Immigration team at the London and Cardiff firm, Capital Law, addresses the issue of staff reluctance and his colleague Mary Goldsbrough considers […]
The post What happens if your staff refuse to go back – and where do you stand if they do and become ill? appeared first on SME Magazine.
What are the risks for an employer who opens the office with precautionary measures put in place, then an employee contracts the virus and blames them? Mary Goldsbrough discusses the options The law says employees cannot take direct legal action against their employers for damages arising from alleged breaches of health and safety legislation. This […]
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As Lockdown eases, the Government is encouraging a return to office-based working, while outside England, the devolved government’s advice remains that employees should work from home where possible. But what happens if some employees don’t want to return to the office when the time comes? Lawyer David Sheppard explains For most office employees, their contractual […]
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Guest post by Amelia-Eve Warden One-stop-car-shop, YesAuto, launches for the first time to the UK market, and off the back of this brand launch, it has announced the UK’s first ever Virtual Car Show which began last month. This online auto show will be a welcome highlight in the auto calendar for car fans, following […]
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Rising reports of furlough fraud could have major financial ramifications for businesses as they come further under HMRC’s spotlight, according to regulatory legal experts. This follows a statement by Jim Harra, the top civil servant at HMRC, who told MPs on the Public Accounts Committee that his staff believe between 5-10 per cent of the […]
The post Furlough whistleblowers report 8,000 (and climbing) appeared first on SME Magazine.
A new umbrella body is being launched to support the growth of independent HR and people professionals operating within the UK. HRi will operate as the body providing a voice for external HR and people consultancy businesses across the UK. It will act as a new membership organisation setting and driving standards for the industry, […]
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Guest post by Sarah Croft, Marketing Manager, TrustID As you probably know, if you’re employing staff in the UK, you must make thorough and systematic Right to Work checks on every employee’s status – by checking their passport, visa, and/or another immigration document. No matter how many staff you’re taking on each year, it’s still […]
The post Five ways technology can help your Right to Work checks appeared first on SME Magazine.
Recently, Lori Jones of the Integrate & Ignite Podcast interviewed Craig Klein, CEO of SalesNexus to discuss the topic of How to Align Sales & Marketing through CRM & Marketing Automation. Listen in on his conversation with host Lori Jones as they discuss email marketing, lead generation, and finding your perfect customer. If you have … Continue reading "Aligning Sales & Marketing – Integrate & Ignite Podcast"
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When will customers return to their offices? When will industry trade shows start again? Who knows? Stop waiting! Normal Marketing and Sales Tactics are unavailable due to lockdown and the current crisis. Adapting is the only way to thrive. If you’re like most right now, the current situation may be leaving you with: No leads … Continue reading "Back To Business – The New Normal Webinar"
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The structural and behavioral changes brought about by COVID-19 means marketing has never been more important than today.
You've been reading COVID-19 Makes Marketing More Important Than Ever on KEXINO, a marketing blog for startups and small businesses by Gee Ranasinha. For more like this follow Gee on Twitter, Facebook or LinkedIn.